Goal: To increase access to diabetes prevention and management care and resources among Maine residents and increase awareness of prevention and management tools among healthcare professionals.

Overview: JSI is working with the Maine CDC Diabetes Prevention and Control Program Team (DPCP) to implement a digital marketing campaign aimed at diabetes prevention and management. In 2020, JSI updated and redesigned the program website, RethinkDiabetes.org, to facilitate Maine residents’ easy and convenient access to important diabetes prevention classes, resources, and support mechanisms, ensuring RethinkDiabetes.org is seen across the state as a trusted and effective resource. The website redesign also supports diabetes educators to build connections with each other and DPCP, and share emerging research, best practices, and tools so they can better serve their organizations and communities.

The campaign utilizes a mixed media approach including advertising on digital platforms, TV, streaming services, radio, earned media, and outreach events. In addition, JSI developed and distributed a campaign toolkit to both new and existing partners and conducted outreach to hospitals, healthcare systems, and health insurance companies to share campaign resources.

RethinkDiabetes.org

Dates: 2020 – present