Start the Conversation: New Hampshire Immunization Campaign
Goal: To increase immunization rates of infants, children, adolescents and adults by promoting awareness of the benefits of vaccines and immunizations
Overview: JSI provides media and marketing services to the New Hampshire Immunization Program, including a comprehensive Immunization Outreach Marketing Plan to support informed vaccine decisions. The goal of the plan is to increase immunizations rates in New Hampshire across the lifespan.
The Start the Conversation campaign addresses routine health care, community immunity, and vaccine safety. The campaign’s call to action is: Talk to your health care provider. This multi-media campaign includes bus station and mall signage, radio ads, PSAs, billboards, posters, and an award-winning provider toolkit.
Results: Start the Conversation campaign materials received several awards in the 2014 NPHIC Awards in Excellence in Public Health Communication, including: Gold Medal Award for the Start the Conversation Physician Immunization Toolkit; Silver Medal Award for Start the Conversation Immunization Billboard; and Bronze Medal Award for Start the Conversation Immunization Posters.