East Boston Youth Vape Prevention Training and Campaign
Goal: Facilitate the design of a vaping prevention campaign created by East Boston youth for East Boston youth.
Overview: During the summer and fall of 2020, JSI partnered with East Boston Neighborhood Health Center to co-create a vaping prevention campaign designed by East Boston youth for their peers. JSI facilitated three two-hour co-design workshops with East Boston youth to review the core components of advertising campaigns, responsible digital citizenship, and creative approaches to public health prevention messaging. JSI introduced concepts of behavior change and marketing and understanding the influence of media to empower these student marketers. At the end of the workshop series, East Boston youth developed a campaign creative brief, including key messages, campaign channels, and sample imagery for the prevention campaign.
From 2021–2022, JSI is supporting EASTIE Coalition youth as they implement the “Eastie Won’t Vape” campaign created in Year 1 for local youth. Individuals from this new cohort are learning the discrete skills for placing, monitoring and evaluating their campaign and/or be content creators or utilize their social accounts to support the campaign.