Merced County All in for Health Campaign

Goal: To create a unifying brand and media campaign for Merced County’s healthy communities efforts

Overview: JSI worked with the Merced County Department of Public Health to develop All In For Health, a media campaign aiming to create a culture of health in Merced County. With partners at the University of California at Merced, JSI conducted research with English-, Spanish-, and Hmong-speaking residents to inform the design and development of all aspects of the media campaign. JSI designed the campaign’s logo, branding guidelines, and novel print and digital materials. With a local health equity coalition, JSI is currently adapting the All In For Health campaign branding and materials for a website directed toward residents and partners in Merced County.

Dates: 2016–current

Tags: Branding, Visual Design, Photography, Materials Development, Formative Research, Creative, Message Development & Testing, Health Literacy, Cultural Adaptation

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