Connecting Public Health and Design at HXD 2020

April 14, 2020

Sometimes when we think of design, we can only picture the visual elements of what is really a much broader subject. Where does design fit into public health? Think beyond graphics and begin to imagine how systems are formed, the people who use them, and their experience. Here is where design for public health is important.

JSI is excited to host the Designing for Public Health track at the Health Experience Design Conference [HXD 2020] on April 14 and 15. This virtual conference is hosted by Mad*Pow’s Center for Health Experience Design.

At JSI, we believe incorporating elements of human-centered design (HCD) in all stages of our behavior change interventions results in better outcomes for the communities we serve. Our ability to influence the social determinants of health requires inclusivity from the start. As health challenges evolve and new technologies emerge, public health solutions and the way we capture their impact must be creative, data-led, and most importantly, community-focused. JSI is a recognized leader in designing and implementing public health programs domestically and abroad at every level of the public health framework. At the heart of our work is HCD, a process that fosters innovation, prioritizes learning, and puts people at the center of public health solutions. 

Our team is motivated by our mission to help our partners communicate with the people they serve through clear, user-friendly strategies and campaigns that improve health outcomes. Through HCD and behavior change communications (BCC) strategies, we cultivate an empathetic understanding of the public health issues that communities experience. 

HXD Designing for Public Health track presenters will discuss public health interventions at the national, state, and local levels. The session will include an overview of behavior change theories, frameworks, models, implementation, and outcomes, and will end with a presentation on a HCD approach to solving a public health issue. Presenters include:

We are grateful to Mad*Pow for the opportunity to have a public health track at HXD2020 and for its continued partnership.


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